HOW DATA ANALYTICS CAN BENEFIT YOUR ECOMMERCE SITE Ricardo Lourenço 07/02/2019 ecommerce data analytics machine learning data science marketing campaign traffic business conversion competitors decision making Irrespective of your ecommerce store size and shape, data analytics tools can prove helpful for you to develop a better understanding of your marketing activities.
HOW DATA ANALYTICS CAN HELP UNDERSTAND CUSTOMER BEHAVIOR? Ricardo Lourenço 06/18/2019 analytics customer business data big data data science data analytics machine learning marketing marketing analytics campaigns insights strategy Data analytics and statistics have undeniably played a very significant role in leveraging results for many sectors, and the marketing sector is no different. One of the most important ways is helping marketers of understanding consumer behavior.
5 COMMON CHALLENGES THAT COME IN THE WAY OF DATA ANALYTICS Ricardo Lourenço 06/05/2019 analytics challenges business data big data data science data analytics machine learning marketing marketing analytics insights strategy bias There is no doubt about the fact that data analytics has many benefits for businesses, but somehow there are also many challenges that will come in your way while integrating data analytics in your marketing strategy.
HOW IS DATA ANALYTICS TRANSFORMING THE RETAIL INDUSTRY? Ricardo Lourenço 05/29/2019 data analytics transformation data science machine learning customer retail industry profiling customer loyalty price optimization discount strategies campaigns customer lifetime value Everything in the retail sector revolves around the customer and this is why data analytics has an important role to play in harnessing all the customer data for optimum results. Check this latest post that talks about how is data analytics transforming the retail industry.
HOW IS DATA ANALYTICS OPTIMIZING RESULTS FOR REAL ESTATE? Ricardo Lourenço 05/23/2019 data analytics data science machine learning clients real estate optimization buyers tools data big data decision making An effective use of data analytical tools can help optimize results for the real estate industry in a number of ways.
The Differences Between Factor Analysis and Principal Component Analysis Tânia Santos 05/21/2019 data analysis statistics data science machine learning dimension reduction regression factor analysis multivariate analysis pca principal component analysis Many times, the terms principal components and factors are often confused and sometimes used as synonyms. In this post, we will explore some of the differences between them.
WHAT IS CUSTOMER ANALYTICS AND WHY DOES IT MATTER? Ricardo Lourenço 05/16/2019 customer analytics data analytics data science machine learning behavior business offers response rate targeting marketing strategies customer insights profitability segmentation next-best-offer customer attrition retention acquisition cross-sell upsell Customer Analytics is a critical part of an organization’s marketing strategy to design appropriate, accurate and successful offers for their products and services.
HOW PREDICTIVE ANALYTICS HELPS IN CUSTOMER CHURN PREDICTION? Ricardo Lourenço 05/09/2019 churn predictive analytics data analytics data science machine learning business customer churn Predictive analytical strategies can prove to be quite beneficial for businesses when it comes to customer churn prediction.
