HOW DATA ANALYTICS CAN HELP UNDERSTAND CUSTOMER BEHAVIOR? Ricardo Lourenço 06/18/2019 analytics customer business data big data data science data analytics machine learning marketing marketing analytics campaigns insights strategy Data analytics and statistics have undeniably played a very significant role in leveraging results for many sectors, and the marketing sector is no different. One of the most important ways is helping marketers of understanding consumer behavior.
5 COMMON CHALLENGES THAT COME IN THE WAY OF DATA ANALYTICS Ricardo Lourenço 06/05/2019 analytics challenges business data big data data science data analytics machine learning marketing marketing analytics insights strategy bias There is no doubt about the fact that data analytics has many benefits for businesses, but somehow there are also many challenges that will come in your way while integrating data analytics in your marketing strategy.
THE ROLE OF DATA ANALYTICS IN PROMOTIONAL STRATEGIES FOR BUSINESSES Ricardo Lourenço 04/30/2019 data analytics data driven real results promotional marketing marketing campaigns customers value insights business Data driven results may help you to build the right promotional strategies and contests for your business. Check more about this in this short opinion article.
