HOW DATA ANALYTICS CAN HELP UNDERSTAND CUSTOMER BEHAVIOR? Ricardo Lourenço 06/18/2019 analytics customer business data big data data science data analytics machine learning marketing marketing analytics campaigns insights strategy Data analytics and statistics have undeniably played a very significant role in leveraging results for many sectors, and the marketing sector is no different. One of the most important ways is helping marketers of understanding consumer behavior.
5 COMMON CHALLENGES THAT COME IN THE WAY OF DATA ANALYTICS Ricardo Lourenço 06/05/2019 analytics challenges business data big data data science data analytics machine learning marketing marketing analytics insights strategy bias There is no doubt about the fact that data analytics has many benefits for businesses, but somehow there are also many challenges that will come in your way while integrating data analytics in your marketing strategy.
Exploratory Data Analysis - an important part of any analytical strategy! Ricardo Lourenço 04/17/2019 exploratory data analysis importance of data analysis statistical analysis analytics data science No first models should be done without a proper Exploratory Data Analysis. This will help us, for instance, to better understand the patterns within the data, detect outliers or anomalous events, find interesting relations among the variables. Let's check a little more about it.
WHAT QUESTIONS CAN DATA ANALYTICS ANSWER? Ricardo Lourenço 04/12/2019 dataanalytics statistics business analytics value For small business, data analytics and statistics might seem like an unnecessary path to tread. But, when you are looking for practical results for your business, data analytics can give your real results irrespective of the size of your business. Here are some of the big questions that data analytics can help you answer to make decisions about your business.
Analytics in Action: Analytics "du Vin" - a data-driven approach! Tânia Santos 04/09/2019 analytics statistics big data consumer wine quality price In this post we talk about wine + analytics. Using a data-driven approach we aim to answer some questions about wine using the power of analytics.
IS DATA THE HERO? The Top 10 Strategic Technology Trends for 2019 Ricardo Lourenço 02/26/2019 trends analytics technology gartner Last November another exciting report about the Top 10 Strategic Technology Trends for 2019 (Gartner, 2018) appeared, in this post we will try to summarize the key ideas. One thing is sure analytics will shape the future and it will play a central role in the emerging tech that is now redefining the relationships between humans and machines.
